Funnel & User Behavior Analysis

Overview

Analyzed user behavior across key conversion funnels using session recordings, heatmaps, and event flow data to identify and address friction points.

Problem

Conversion rates were declining but the root causes were unclear. Quantitative data showed drop-offs but lacked the context needed to understand why users were leaving.

Approach

Implemented Microsoft Clarity for session recordings and heatmaps, mapped user journeys through key funnels, identified high-friction pages, and recommended UX improvements based on behavioral patterns.

Tools Used

Insight

Heatmap analysis revealed that 40% of users never scrolled past the hero section on landing pages, leading to a redesign that moved key CTAs above the fold.