Work
Projects
A selection of projects across marketing analytics, performance marketing, tracking, and business intelligence.
Paid Media Performance Optimization
Optimized Google Ads and Meta Ads campaigns across e-commerce and SaaS environments using performance data, funnel insights, and creative testing.
Improved campaign visibility, CTR, and conversion-focused optimization.
Marketing Analytics Dashboard
Built dashboards using GA4, Looker Studio, and campaign data to make performance trends, ROAS, and funnel movement easier to understand.
Created clearer decision visibility across channels.
Tracking & Measurement Setup
Implemented GA4, GTM, Meta Pixel, CAPI, and event tracking to improve data accuracy and attribution across campaigns.
Improved tracking reliability for optimization and reporting.
Funnel & User Behavior Analysis
Used Microsoft Clarity, heatmaps, session recordings, and event flow data to identify conversion friction and user drop-off points.
Improved understanding of conversion gaps and user behavior.