Marketing Analytics Dashboard

Overview

Designed and built comprehensive marketing analytics dashboards that consolidated data from multiple channels into a single view for stakeholders.

Problem

Performance data was scattered across platforms with no unified view. Decision-makers lacked real-time visibility into ROAS, funnel metrics, and channel performance.

Approach

Connected GA4, Google Ads, and Meta Ads data into Looker Studio. Built modular dashboard sections for channel performance, funnel analysis, and ROAS tracking with automated data refresh.

Tools Used

Insight

Centralized dashboards reduced reporting time by 70% and enabled weekly performance reviews instead of monthly, leading to faster optimization cycles.